Darbo vs Small Hand Foods · Bay Area shelf head-to-head
Darbo and Small Hand Foods, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Darbo carries more Brand PowerDarbo is in more Bay Area grocersDarbo fields the deeper lineupSmall Hand Foods sits further up the premium end
Darbo
Small Hand Foods
42
brand power
18
18
products
4
3
categories
1
12
grocers
1
$11.06
avg price
$16.69
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Darbo▭ Small Hand Foods
Distribution · 30% of score50·4
S
carried in 12 of 24 Bay Area grocers·carried in 1 of 24 Bay Area grocers
Depth · 25% of score78
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Small Hand Foods
no top category Darbo doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Darbo · Small Hand Foods