Darrell Lea vs Good Plenty · Bay Area shelf head-to-head
Darrell Lea and Good Plenty, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Darrell Lea carries more Brand PowerDarrell Lea is in more Bay Area grocersDarrell Lea fields the deeper lineupGood Plenty sits further up the premium end
Darrell Lea
Good Plenty
30
brand power
15
11
products
3
1
categories
2
2
subcategories
2
12
grocers
5
71.3¢
price per oz
60.7¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Darrell Lea▭ Good Plenty
Distribution · 30% of score50·21
D
G
carried in 12 of 24 Bay Area grocers·carried in 5 of 24 Bay Area grocers
Depth · 25% of score60·22
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Darrell Lea
no top category Good Plenty doesn’t also play in.
only Good Plenty
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Darrell Lea · Good Plenty