Darrell Lea vs Panda · Bay Area shelf head-to-head
Darrell Lea and Panda, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Darrell Lea carries more Brand PowerDarrell Lea is in more Bay Area grocersDarrell Lea fields the deeper lineup
Darrell Lea
Panda
30
brand power
18
11
products
5
1
categories
1
2
subcategories
1
12
grocers
10
71.3¢
price per oz
90.5¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Darrell Lea▭ Panda
Distribution · 30% of score50·42
D
P
carried in 12 of 24 Bay Area grocers·carried in 10 of 24 Bay Area grocers
Depth · 25% of score60·34
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Darrell Lea
no top category Panda doesn’t also play in.
only Panda
no top category Darrell Lea doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Darrell Lea · 5
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Darrell Lea · Panda
