Dash vs Desert Dust · Bay Area shelf head-to-head
Dash and Desert Dust, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Dash carries more Brand PowerDash is in more Bay Area grocersDesert Dust fields the deeper lineupDesert Dust sits further up the premium end
Dash
Desert Dust
27
brand power
22
5
products
13
3
categories
1
6
grocers
1
$5.82
avg price
$5.29
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Dash▭ Desert Dust
Distribution · 30% of score25·4
D
carried in 6 of 24 Bay Area grocers·carried in 1 of 24 Bay Area grocers
Depth · 25% of score34·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Dash
only Desert Dust
no top category Dash doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Desert Dust · 0
no exclusive doors — everywhere Desert Dust is, Dash is too.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Dash · Desert Dust
