Dash vs Spike · Bay Area shelf head-to-head
Dash and Spike, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Dash carries more Brand PowerSpike is in more Bay Area grocersDash sits further up the premium end
Dash
Spike
27
brand power
20
5
products
4
3
categories
1
6
grocers
7
$5.82
avg price
$3.66
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Dash▭ Spike
Distribution · 30% of score25·29
D
S
carried in 6 of 24 Bay Area grocers·carried in 7 of 24 Bay Area grocers
Depth · 25% of score34·28
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Dash
only Spike
no top category Dash doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Dash · 2
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Dash · Spike
