Dashfire vs King Floyd’s · Bay Area shelf head-to-head
Dashfire and King Floyd’s, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
King Floyd’s is in more Bay Area grocersKing Floyd’s fields the deeper lineupKing Floyd’s sits further up the premium end
Dashfire
King Floyd’s
15
brand power
18
3
products
11
2
categories
4
1
grocers
4
$21.26
avg price
$11.61
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Dashfire▭ King Floyd’s
Distribution · 30% of score4·17
D
K
carried in 1 of 24 Bay Area grocers·carried in 4 of 24 Bay Area grocers
Depth · 25% of score22·60
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Dashfire
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Dashfire · 1
only King Floyd’s · 4
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Dashfire · King Floyd’s