Date Better Snacks vs Barnana · Bay Area shelf head-to-head
Date Better Snacks and Barnana, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Barnana is in more Bay Area grocersBarnana fields the deeper lineupDate Better Snacks sits further up the premium end
Date Better Snacks
Barnana
25
brand power
26
5
products
10
2
categories
3
2
subcategories
5
5
grocers
10
$3.15
price per oz
$1.48
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Date Better Snacks▭ Barnana
Distribution · 30% of score21·42
carried in 5 of 24 Bay Area grocers·carried in 10 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Date Better Snacks
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Date Better Snacks · 3
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Date Better Snacks · Barnana
