David Rio vs Stash · Bay Area shelf head-to-head
David Rio and Stash, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Stash carries more Brand PowerStash is in more Bay Area grocersStash fields the deeper lineupDavid Rio sits further up the premium end
David Rio
Stash
17
brand power
43
4
products
31
1
categories
1
1
subcategories
7
5
grocers
13
$1.17
price per fl oz
$2.09
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ David Rio▭ Stash
Distribution · 30% of score21·54
D
carried in 5 of 24 Bay Area grocers·carried in 13 of 24 Bay Area grocers
Depth · 25% of score28·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only David Rio
no top category Stash doesn’t also play in.
only Stash
no top category David Rio doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only David Rio · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: David Rio · Stash