Daytrip vs Na Beverage Co. · Bay Area shelf head-to-head
Daytrip and Na Beverage Co., side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Daytrip carries more Brand PowerDaytrip is in more Bay Area grocersDaytrip fields the deeper lineup
Daytrip
Na Beverage Co.
41
brand power
22
17
products
5
3
categories
4
11
grocers
3
31.0¢
price per fl oz
35.4¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Daytrip▭ Na Beverage Co.
Distribution · 30% of score46·13
N
carried in 11 of 24 Bay Area grocers·carried in 3 of 24 Bay Area grocers
Depth · 25% of score76
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Daytrip
only Na Beverage Co.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Daytrip · Na Beverage Co.
