Daytrip vs Sir Inkwell's · Bay Area shelf head-to-head
Daytrip and Sir Inkwell's, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Daytrip carries more Brand PowerDaytrip is in more Bay Area grocersDaytrip fields the deeper lineupSir Inkwell's sits further up the premium end
Daytrip
Sir Inkwell's
41
brand power
18
17
products
10
3
categories
1
11
grocers
2
31.0¢
price per fl oz
30.6¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Daytrip▭ Sir Inkwell's
Distribution · 30% of score46·8
S
carried in 11 of 24 Bay Area grocers·carried in 2 of 24 Bay Area grocers
Depth · 25% of score76
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Daytrip
only Sir Inkwell's
no top category Daytrip doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Daytrip · Sir Inkwell's