De Soi Non-alcoholic Apéritif vs Lapo's · Bay Area shelf head-to-head
De Soi Non-alcoholic Apéritif and Lapo's, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
De Soi Non-alcoholic Apéritif is in more Bay Area grocersLapo's sits further up the premium end
De Soi Non-alcoholic Apéritif
Lapo's
24
brand power
26
8
products
7
1
categories
3
2
subcategories
3
4
grocers
3
63.2¢
price per fl oz
98.7¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ De Soi Non-alcoholic Apéritif▭ Lapo's
Distribution · 30% of score17·13
L
carried in 4 of 24 Bay Area grocers·carried in 3 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only De Soi Non-alcoholic Apéritif
no top category Lapo's doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only De Soi Non-alcoholic Apéritif · 2
only Lapo's · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: De Soi Non-alcoholic Apéritif · Lapo's
