Decoy vs Avaline · Bay Area shelf head-to-head
Decoy and Avaline, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Avaline carries more Brand PowerDecoy is in more Bay Area grocers
Decoy
Avaline
13
brand power
18
3
products
5
1
categories
2
2
subcategories
5
2
grocers
1
$21.99
avg price
$19.19
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Decoy▭ Avaline
Distribution · 30% of score8·4
D
carried in 2 of 24 Bay Area grocers·carried in 1 of 24 Bay Area grocers
Depth · 25% of score22·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Decoy
no top category Avaline doesn’t also play in.
only Avaline
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Decoy · 1
only Avaline · 0
no exclusive doors — everywhere Avaline is, Decoy is too.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Decoy · Avaline
