Deebee's Organics vs Popsicle · Bay Area shelf head-to-head
Deebee's Organics and Popsicle, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Popsicle carries more Brand PowerPopsicle is in more Bay Area grocersPopsicle fields the deeper lineupDeebee's Organics sits further up the premium end
Deebee's Organics
Popsicle
22
brand power
39
4
products
13
2
categories
1
5
grocers
9
$9.09
avg price
$9.32
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Deebee's Organics▭ Popsicle
Distribution · 30% of score21·38
D
P
carried in 5 of 24 Bay Area grocers·carried in 9 of 24 Bay Area grocers
Depth · 25% of score28·66
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Deebee's Organics
only Popsicle
no top category Deebee's Organics doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Deebee's Organics · 3
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Deebee's Organics · Popsicle
