Delizza vs San Diablo Churros · Bay Area shelf head-to-head
Delizza and San Diablo Churros, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Delizza carries more Brand PowerDelizza is in more Bay Area grocersDelizza fields the deeper lineup
Delizza
San Diablo Churros
31
brand power
20
5
products
2
3
categories
1
7
grocers
1
$9.54
avg price
$14.79
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Delizza▭ San Diablo Churros
Distribution · 30% of score29·4
D
S
carried in 7 of 24 Bay Area grocers·carried in 1 of 24 Bay Area grocers
Depth · 25% of score34·15
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Delizza
only San Diablo Churros
no top category Delizza doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Delizza · 7
only San Diablo Churros · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Delizza · San Diablo Churros
