Dell'amore vs Carbone · Bay Area shelf head-to-head
Dell'amore and Carbone, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Carbone carries more Brand PowerCarbone is in more Bay Area grocersCarbone fields the deeper lineupDell'amore sits further up the premium end
Dell'amore
Carbone
17
brand power
47
5
products
26
1
categories
1
1
subcategories
3
5
grocers
15
68.4¢
price per oz
53.3¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Dell'amore▭ Carbone
Distribution · 30% of score21·63
D
carried in 5 of 24 Bay Area grocers·carried in 15 of 24 Bay Area grocers
Depth · 25% of score34
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Dell'amore
no top category Carbone doesn’t also play in.
only Carbone
no top category Dell'amore doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Dell'amore · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Dell'amore · Carbone
