Detroit Friends vs Good Health · Bay Area shelf head-to-head
Detroit Friends and Good Health, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Good Health carries more Brand PowerGood Health is in more Bay Area grocersGood Health fields the deeper lineup
Detroit Friends
Good Health
0
brand power
23
4
products
8
1
categories
2
1
grocers
10
$6.59
avg price
$5.03
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Detroit Friends▭ Good Health
Distribution · 30% of score4·42
D
carried in 1 of 24 Bay Area grocers·carried in 10 of 24 Bay Area grocers
Depth · 25% of score28
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Detroit Friends
no top category Good Health doesn’t also play in.
only Good Health
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Detroit Friends · 0
no exclusive doors — everywhere Detroit Friends is, Good Health is too.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Detroit Friends · Good Health