Dewafelbakkers vs Van's Foods · Bay Area shelf head-to-head
Dewafelbakkers and Van's Foods, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Van's Foods carries more Brand PowerVan's Foods is in more Bay Area grocers
Dewafelbakkers
Van's Foods
19
brand power
31
5
products
7
1
categories
2
4
grocers
12
$6.74
avg price
$5.95
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Dewafelbakkers▭ Van's Foods
Distribution · 30% of score17·50
D
carried in 4 of 24 Bay Area grocers·carried in 12 of 24 Bay Area grocers
Depth · 25% of score34
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Dewafelbakkers
no top category Van's Foods doesn’t also play in.
only Van's Foods
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Dewafelbakkers · Van's Foods
