Di Stefano vs Galbani · Bay Area shelf head-to-head
Di Stefano and Galbani, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Galbani carries more Brand PowerGalbani is in more Bay Area grocersGalbani fields the deeper lineupDi Stefano sits further up the premium end
Di Stefano
Galbani
32
brand power
49
11
products
33
1
categories
1
3
subcategories
4
12
grocers
17
$1.07
price per oz
75.2¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Di Stefano▭ Galbani
Distribution · 30% of score50·71
carried in 12 of 24 Bay Area grocers·carried in 17 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Di Stefano
no top category Galbani doesn’t also play in.
only Galbani
no top category Di Stefano doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Di Stefano · 3
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Di Stefano · Galbani
