Diamond Crystal vs Highway 1 Foods · Bay Area shelf head-to-head
Diamond Crystal and Highway 1 Foods, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Diamond Crystal carries more Brand PowerDiamond Crystal is in more Bay Area grocersDiamond Crystal fields the deeper lineupHighway 1 Foods sits further up the premium end
Diamond Crystal
Highway 1 Foods
27
brand power
10
5
products
2
1
categories
1
13
grocers
2
32.2¢
price per oz
$2.04
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Diamond Crystal▭ Highway 1 Foods
Distribution · 30% of score54·8
H
carried in 13 of 24 Bay Area grocers·carried in 2 of 24 Bay Area grocers
Depth · 25% of score34
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Diamond Crystal
no top category Highway 1 Foods doesn’t also play in.
only Highway 1 Foods
no top category Diamond Crystal doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
both sides measured by the same instruments on the same shelves · see each brand’s full page: Diamond Crystal · Highway 1 Foods