Diamond Crystal vs Iblea · Bay Area shelf head-to-head
Diamond Crystal and Iblea, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Diamond Crystal carries more Brand PowerDiamond Crystal is in more Bay Area grocersDiamond Crystal fields the deeper lineup
Diamond Crystal
Iblea
27
brand power
14
5
products
2
1
categories
1
13
grocers
4
32.2¢
price per oz
30.7¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Diamond Crystal▭ Iblea
Distribution · 30% of score54·17
I
carried in 13 of 24 Bay Area grocers·carried in 4 of 24 Bay Area grocers
Depth · 25% of score34
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Diamond Crystal
no top category Iblea doesn’t also play in.
only Iblea
no top category Diamond Crystal doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Diamond Crystal · Iblea