Diamond Crystal vs M. Gilles Hervy · Bay Area shelf head-to-head
Diamond Crystal and M. Gilles Hervy, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Diamond Crystal carries more Brand PowerDiamond Crystal is in more Bay Area grocersDiamond Crystal fields the deeper lineupM. Gilles Hervy sits further up the premium end
Diamond Crystal
M. Gilles Hervy
27
brand power
12
5
products
2
1
categories
1
13
grocers
4
32.2¢
price per oz
$2.17
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Diamond Crystal▭ M. Gilles Hervy
Distribution · 30% of score54·17
M
carried in 13 of 24 Bay Area grocers·carried in 4 of 24 Bay Area grocers
Depth · 25% of score34
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Diamond Crystal
no top category M. Gilles Hervy doesn’t also play in.
only M. Gilles Hervy
no top category Diamond Crystal doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Diamond Crystal · M. Gilles Hervy