Diamond Crystal vs Nu-salt · Bay Area shelf head-to-head
Diamond Crystal and Nu-salt, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Diamond Crystal carries more Brand PowerDiamond Crystal is in more Bay Area grocersDiamond Crystal fields the deeper lineup
Diamond Crystal
Nu-salt
27
brand power
12
5
products
2
1
categories
1
13
grocers
5
32.2¢
price per oz
71.0¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Diamond Crystal▭ Nu-salt
Distribution · 30% of score54·21
N
carried in 13 of 24 Bay Area grocers·carried in 5 of 24 Bay Area grocers
Depth · 25% of score34
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Diamond Crystal
no top category Nu-salt doesn’t also play in.
only Nu-salt
no top category Diamond Crystal doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Diamond Crystal · Nu-salt