Diamond Crystal vs Redmond · Bay Area shelf head-to-head
Diamond Crystal and Redmond, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Diamond Crystal is in more Bay Area grocersRedmond fields the deeper lineupRedmond sits further up the premium end
Diamond Crystal
Redmond
27
brand power
29
5
products
9
1
categories
3
13
grocers
7
32.2¢
price per oz
$1.27
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Diamond Crystal▭ Redmond
Distribution · 30% of score54·29
carried in 13 of 24 Bay Area grocers·carried in 7 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Diamond Crystal
no top category Redmond doesn’t also play in.
only Redmond
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Diamond Crystal · Redmond
