Diamond vs Blue Diamond · Bay Area shelf head-to-head
Diamond and Blue Diamond, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Blue Diamond carries more Brand PowerBlue Diamond is in more Bay Area grocersBlue Diamond fields the deeper lineupBlue Diamond sits further up the premium end
Diamond
Blue Diamond
31
brand power
50
22
products
43
1
categories
3
4
subcategories
3
5
grocers
14
$8.62
avg price
$8.70
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Diamond▭ Blue Diamond
Distribution · 30% of score21·58
D
carried in 5 of 24 Bay Area grocers·carried in 14 of 24 Bay Area grocers
Depth · 25% of score84
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Diamond
no top category Blue Diamond doesn’t also play in.
only Blue Diamond
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Diamond · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Diamond · Blue Diamond