Diamond vs Sante · Bay Area shelf head-to-head
Diamond and Sante, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Diamond carries more Brand PowerDiamond is in more Bay Area grocersDiamond fields the deeper lineup
Diamond
Sante
31
brand power
11
22
products
2
1
categories
1
4
subcategories
2
5
grocers
2
$8.62
avg price
$7.34
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Diamond▭ Sante
Distribution · 30% of score21·8
D
S
carried in 5 of 24 Bay Area grocers·carried in 2 of 24 Bay Area grocers
Depth · 25% of score84·15
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Diamond
no top category Sante doesn’t also play in.
only Sante
no top category Diamond doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Diamond · 5
only Sante · 2
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Diamond · Sante