Diana’s vs Doughlicious · Bay Area shelf head-to-head
Diana’s and Doughlicious, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Diana’s is in more Bay Area grocersDiana’s fields the deeper lineupDoughlicious sits further up the premium end
Diana’s
Doughlicious
17
brand power
16
10
products
4
3
categories
2
6
subcategories
2
6
grocers
1
$1.05
price per oz
$1.31
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Diana’s▭ Doughlicious
Distribution · 30% of score25·4
D
D
carried in 6 of 24 Bay Area grocers·carried in 1 of 24 Bay Area grocers
Depth · 25% of score57·28
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Doughlicious
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Doughlicious · 0
no exclusive doors — everywhere Doughlicious is, Diana’s is too.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Diana’s · Doughlicious
