Lining them up…

Diana’s vs Fruit Riot · Bay Area shelf head-to-head

Diana’s and Fruit Riot, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.

Fruit Riot carries more Brand PowerDiana’s sits further up the premium end

Diana’s

Fruit Riot

brand power

products

Brand Power, component by component

the same four weighted signals scored on both brands’ own pages.

▬ Diana’s▭ Fruit Riot

Distribution · 30% of score25·25

carried in 6 of 24 Bay Area grocers·carried in 6 of 24 Bay Area grocers

Depth · 25% of score57·49

categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.

2% of shelf

4% of shelf

Snacks2 vs 1 SKUs

<1% of shelf

who stocks each brand right now · shared, and each brand’s exclusive doors.

both brands

only Diana’s · 4

only Fruit Riot · 4

both sides measured by the same instruments on the same shelves · see each brand’s full page: Diana’s · Fruit Riot