Diet Pepsi vs Fentimans · Bay Area shelf head-to-head
Diet Pepsi and Fentimans, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Fentimans carries more Brand PowerFentimans is in more Bay Area grocersFentimans fields the deeper lineupFentimans sits further up the premium end
Diet Pepsi
Fentimans
17
brand power
27
6
products
11
1
categories
2
1
subcategories
4
7
grocers
9
10.0¢
price per fl oz
28.5¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Diet Pepsi▭ Fentimans
Distribution · 30% of score29·38
D
carried in 7 of 24 Bay Area grocers·carried in 9 of 24 Bay Area grocers
Depth · 25% of score39
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Diet Pepsi
no top category Fentimans doesn’t also play in.
only Fentimans
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Diet Pepsi · 2
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Diet Pepsi · Fentimans
