Diplomata vs Milton's · Bay Area shelf head-to-head
Diplomata and Milton's, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Milton's carries more Brand PowerMilton's is in more Bay Area grocersMilton's fields the deeper lineup
Diplomata
Milton's
0
brand power
48
3
products
26
1
categories
3
1
grocers
17
$7.69
avg price
$6.62
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Diplomata▭ Milton's
Distribution · 30% of score4·71
D
carried in 1 of 24 Bay Area grocers·carried in 17 of 24 Bay Area grocers
Depth · 25% of score22·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Diplomata
no top category Milton's doesn’t also play in.
only Milton's
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Diplomata · 0
no exclusive doors — everywhere Diplomata is, Milton's is too.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Diplomata · Milton's