Dolcetto vs Mavericks Snacks · Bay Area shelf head-to-head
Dolcetto and Mavericks Snacks, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Dolcetto carries more Brand PowerDolcetto is in more Bay Area grocersDolcetto fields the deeper lineup
Dolcetto
Mavericks Snacks
37
brand power
24
19
products
7
3
categories
2
8
grocers
4
97.2¢
price per oz
$1.02
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Dolcetto▭ Mavericks Snacks
Distribution · 30% of score33·17
D
M
carried in 8 of 24 Bay Area grocers·carried in 4 of 24 Bay Area grocers
Depth · 25% of score79·44
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Dolcetto
only Mavericks Snacks
no top category Dolcetto doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Dolcetto · 5
only Mavericks Snacks · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Dolcetto · Mavericks Snacks
