Dolcetto vs Meliora · Bay Area shelf head-to-head
Dolcetto and Meliora, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Dolcetto carries more Brand PowerDolcetto is in more Bay Area grocersDolcetto fields the deeper lineup
Dolcetto
Meliora
37
brand power
16
19
products
3
3
categories
2
8
grocers
5
97.2¢
price per oz
62.8¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Dolcetto▭ Meliora
Distribution · 30% of score33·21
D
M
carried in 8 of 24 Bay Area grocers·carried in 5 of 24 Bay Area grocers
Depth · 25% of score79·22
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Meliora
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Dolcetto · 4
only Meliora · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Dolcetto · Meliora