Dole Whip vs Yasso · Bay Area shelf head-to-head
Dole Whip and Yasso, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Yasso carries more Brand PowerYasso is in more Bay Area grocersYasso fields the deeper lineup
Dole Whip
Yasso
17
brand power
50
4
products
28
2
categories
3
2
grocers
12
$8.19
avg price
$9.13
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Dole Whip▭ Yasso
Distribution · 30% of score8·50
D
carried in 2 of 24 Bay Area grocers·carried in 12 of 24 Bay Area grocers
Depth · 25% of score28·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Dole Whip
only Yasso
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Dole Whip · 1
both sides measured by the same instruments on the same shelves · see each brand’s full page: Dole Whip · Yasso