Dolores vs Starkist · Bay Area shelf head-to-head
Dolores and Starkist, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Starkist carries more Brand PowerStarkist is in more Bay Area grocersStarkist fields the deeper lineup
Dolores
Starkist
0
brand power
47
2
products
30
1
categories
2
1
grocers
12
$3.39
avg price
$3.28
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Dolores▭ Starkist
Distribution · 30% of score4·50
D
carried in 1 of 24 Bay Area grocers·carried in 12 of 24 Bay Area grocers
Depth · 25% of score15·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Dolores
no top category Starkist doesn’t also play in.
only Starkist
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Dolores · 0
no exclusive doors — everywhere Dolores is, Starkist is too.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Dolores · Starkist