Don Bruno vs Kimberley · Bay Area shelf head-to-head
Don Bruno and Kimberley, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Kimberley carries more Brand PowerKimberley is in more Bay Area grocers
Don Bruno
Kimberley
15
brand power
23
2
products
4
1
categories
2
1
subcategories
3
5
grocers
7
75.0¢
price per fl oz
94.7¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Don Bruno▭ Kimberley
Distribution · 30% of score21·29
D
K
carried in 5 of 24 Bay Area grocers·carried in 7 of 24 Bay Area grocers
Depth · 25% of score15·28
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Don Bruno
no top category Kimberley doesn’t also play in.
only Kimberley
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Don Bruno · 3
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Don Bruno · Kimberley