Don Enrique vs El Guapo® · Bay Area shelf head-to-head
Don Enrique and El Guapo®, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
El Guapo® carries more Brand PowerEl Guapo® is in more Bay Area grocersEl Guapo® fields the deeper lineupDon Enrique sits further up the premium end
Don Enrique
El Guapo®
14
brand power
29
4
products
23
1
categories
2
1
subcategories
3
2
grocers
4
$4.41
avg price
$3.69
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Don Enrique▭ El Guapo®
Distribution · 30% of score8·17
D
E
carried in 2 of 24 Bay Area grocers·carried in 4 of 24 Bay Area grocers
Depth · 25% of score28·85
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Don Enrique
no top category El Guapo® doesn’t also play in.
only El Guapo®
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Don Enrique · 2
only El Guapo® · 4
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Don Enrique · El Guapo®