Don Enrique vs Los Chileros · Bay Area shelf head-to-head
Don Enrique and Los Chileros, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Los Chileros carries more Brand PowerLos Chileros is in more Bay Area grocersLos Chileros fields the deeper lineupDon Enrique sits further up the premium end
Don Enrique
Los Chileros
14
brand power
21
4
products
12
1
categories
3
1
subcategories
4
2
grocers
7
$4.42
price per oz
$4.01
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Don Enrique▭ Los Chileros
Distribution · 30% of score8·29
D
carried in 2 of 24 Bay Area grocers·carried in 7 of 24 Bay Area grocers
Depth · 25% of score28
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Don Enrique
no top category Los Chileros doesn’t also play in.
only Los Chileros
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Don Enrique · 2
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Don Enrique · Los Chileros