Dose vs Happy Moose Juice · Bay Area shelf head-to-head
Dose and Happy Moose Juice, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Happy Moose Juice carries more Brand PowerHappy Moose Juice is in more Bay Area grocersHappy Moose Juice fields the deeper lineup
Dose
Happy Moose Juice
7
brand power
38
2
products
36
1
categories
2
1
subcategories
5
2
grocers
6
$4.65
avg price
$7.93
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Dose▭ Happy Moose Juice
Distribution · 30% of score8·25
D
carried in 2 of 24 Bay Area grocers·carried in 6 of 24 Bay Area grocers
Depth · 25% of score15
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Dose
no top category Happy Moose Juice doesn’t also play in.
only Happy Moose Juice
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Dose · 1
only Happy Moose Juice · 5
both sides measured by the same instruments on the same shelves · see each brand’s full page: Dose · Happy Moose Juice