Dose vs Suja Organic · Bay Area shelf head-to-head
Dose and Suja Organic, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Suja Organic carries more Brand PowerSuja Organic is in more Bay Area grocersSuja Organic fields the deeper lineup
Dose
Suja Organic
7
brand power
48
2
products
32
1
categories
2
1
subcategories
5
2
grocers
11
$4.65
avg price
$6.39
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Dose▭ Suja Organic
Distribution · 30% of score8·46
D
carried in 2 of 24 Bay Area grocers·carried in 11 of 24 Bay Area grocers
Depth · 25% of score15
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Dose
no top category Suja Organic doesn’t also play in.
only Suja Organic
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Dose · Suja Organic