Dot's vs Gugen · Bay Area shelf head-to-head
Dot's and Gugen, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Dot's carries more Brand PowerDot's is in more Bay Area grocersDot's fields the deeper lineup
Dot's
Gugen
34
brand power
10
12
products
2
2
categories
1
7
grocers
1
$7.46
avg price
$4.19
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Dot's▭ Gugen
Distribution · 30% of score29·4
D
G
carried in 7 of 24 Bay Area grocers·carried in 1 of 24 Bay Area grocers
Depth · 25% of score63·15
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Dot's
only Gugen
no top category Dot's doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Gugen · 0
no exclusive doors — everywhere Gugen is, Dot's is too.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Dot's · Gugen