Dot's vs Stellar Snacks · Bay Area shelf head-to-head
Dot's and Stellar Snacks, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Stellar Snacks carries more Brand PowerStellar Snacks is in more Bay Area grocersStellar Snacks sits further up the premium end
Dot's
Stellar Snacks
34
brand power
44
12
products
12
2
categories
1
7
grocers
12
84.8¢
price per oz
$1.07
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Dot's▭ Stellar Snacks
Distribution · 30% of score29·50
D
carried in 7 of 24 Bay Area grocers·carried in 12 of 24 Bay Area grocers
Depth · 25% of score63
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Dot's
only Stellar Snacks
no top category Dot's doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Dot's · 3
only Stellar Snacks · 8
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Dot's · Stellar Snacks
