Double Rainbow vs Häagen-dazs · Bay Area shelf head-to-head
Double Rainbow and Häagen-dazs, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Häagen-dazs carries more Brand PowerHäagen-dazs is in more Bay Area grocersHäagen-dazs fields the deeper lineup
Double Rainbow
Häagen-dazs
30
brand power
49
17
products
85
1
categories
2
1
subcategories
5
8
grocers
12
42.5¢
price per fl oz
64.8¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Double Rainbow▭ Häagen-dazs
Distribution · 30% of score33·50
carried in 8 of 24 Bay Area grocers·carried in 12 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Double Rainbow
no top category Häagen-dazs doesn’t also play in.
only Häagen-dazs
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Double Rainbow · 1
only Häagen-dazs · 5
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Double Rainbow · Häagen-dazs
