Doughlicious vs Diana’s · Bay Area shelf head-to-head
Doughlicious and Diana’s, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Diana’s is in more Bay Area grocersDiana’s fields the deeper lineupDoughlicious sits further up the premium end
Doughlicious
Diana’s
16
brand power
17
4
products
10
2
categories
3
2
subcategories
6
1
grocers
6
$1.31
price per oz
$1.05
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Doughlicious▭ Diana’s
Distribution · 30% of score4·25
D
D
carried in 1 of 24 Bay Area grocers·carried in 6 of 24 Bay Area grocers
Depth · 25% of score28·57
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Doughlicious
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Doughlicious · 0
no exclusive doors — everywhere Doughlicious is, Diana’s is too.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Doughlicious · Diana’s
