Dr. In The Kitchen Flackers vs Mary's Gone Crackers · Bay Area shelf head-to-head
Dr. In The Kitchen Flackers and Mary's Gone Crackers, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
carried in 7 of 24 Bay Area grocers·carried in 16 of 24 Bay Area grocers
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Dr. In The Kitchen Flackers
no top category Mary's Gone Crackers doesn’t also play in.
only Mary's Gone Crackers
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
no exclusive doors — everywhere Dr. In The Kitchen Flackers is, Mary's Gone Crackers is too.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Dr. In The Kitchen Flackers · Mary's Gone Crackers
