Dr. Mcdougall's Right Foods vs Koyo · Bay Area shelf head-to-head
Dr. Mcdougall's Right Foods and Koyo, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Dr. Mcdougall's Right Foods carries more Brand PowerDr. Mcdougall's Right Foods is in more Bay Area grocersDr. Mcdougall's Right Foods fields the deeper lineup
Dr. Mcdougall's Right Foods
Koyo
35
brand power
22
13
products
5
3
categories
2
11
grocers
8
$1.15
price per oz
57.1¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Dr. Mcdougall's Right Foods▭ Koyo
Distribution · 30% of score46·33
K
carried in 11 of 24 Bay Area grocers·carried in 8 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Dr. Mcdougall's Right Foods
only Koyo
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Dr. Mcdougall's Right Foods · 6
both sides measured by the same instruments on the same shelves · see each brand’s full page: Dr. Mcdougall's Right Foods · Koyo