Dr. Oetker vs Simply Desserts · Bay Area shelf head-to-head
Dr. Oetker and Simply Desserts, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Simply Desserts is in more Bay Area grocers
Dr. Oetker
Simply Desserts
27
brand power
31
8
products
9
2
categories
2
3
subcategories
2
4
grocers
7
$5.75
avg price
$3.57
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Dr. Oetker▭ Simply Desserts
Distribution · 30% of score17·29
D
carried in 4 of 24 Bay Area grocers·carried in 7 of 24 Bay Area grocers
Depth · 25% of score49
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Dr. Oetker
only Simply Desserts
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Dr. Oetker · 2
only Simply Desserts · 5
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Dr. Oetker · Simply Desserts