Dr Pepper vs Something & Nothing · Bay Area shelf head-to-head
Dr Pepper and Something & Nothing, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Dr Pepper carries more Brand PowerDr Pepper is in more Bay Area grocersDr Pepper fields the deeper lineupSomething & Nothing sits further up the premium end
Dr Pepper
Something & Nothing
43
brand power
29
21
products
10
1
categories
2
3
subcategories
3
14
grocers
7
44.1¢
price per fl oz
30.4¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Dr Pepper▭ Something & Nothing
Distribution · 30% of score58·29
carried in 14 of 24 Bay Area grocers·carried in 7 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Dr Pepper
no top category Something & Nothing doesn’t also play in.
only Something & Nothing
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Dr Pepper · Something & Nothing