Dr. Praeger's vs Boca · Bay Area shelf head-to-head
Dr. Praeger's and Boca, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Dr. Praeger's carries more Brand PowerDr. Praeger's is in more Bay Area grocersDr. Praeger's fields the deeper lineup
Dr. Praeger's
Boca
39
brand power
20
12
products
4
2
categories
1
13
grocers
7
$2.06
price per item
$1.75
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Dr. Praeger's▭ Boca
Distribution · 30% of score54·29
B
carried in 13 of 24 Bay Area grocers·carried in 7 of 24 Bay Area grocers
Depth · 25% of score63
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Dr. Praeger's
only Boca
no top category Dr. Praeger's doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Dr. Praeger's · Boca
