Dram vs Lacroix · Bay Area shelf head-to-head
Dram and Lacroix, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Lacroix carries more Brand PowerLacroix is in more Bay Area grocersLacroix fields the deeper lineupDram sits further up the premium end
Dram
Lacroix
37
brand power
63
25
products
78
2
categories
1
7
grocers
18
24.5¢
price per fl oz
7.5¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Dram▭ Lacroix
Distribution · 30% of score29·75
carried in 7 of 24 Bay Area grocers·carried in 18 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Dram
only Lacroix
no top category Dram doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Dram · 3
only Lacroix · 14
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Dram · Lacroix
