Drippy vs The Laughing Cow · Bay Area shelf head-to-head
Drippy and The Laughing Cow, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
The Laughing Cow carries more Brand PowerThe Laughing Cow is in more Bay Area grocersThe Laughing Cow fields the deeper lineup
Drippy
The Laughing Cow
19
brand power
30
3
products
10
2
categories
1
2
subcategories
2
5
grocers
11
64.8¢
price per oz
$1.08
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Drippy▭ The Laughing Cow
Distribution · 30% of score21·46
carried in 5 of 24 Bay Area grocers·carried in 11 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Drippy
only The Laughing Cow
no top category Drippy doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Drippy · 2
only The Laughing Cow · 8
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Drippy · The Laughing Cow
