Drumstick vs Skinny Cow · Bay Area shelf head-to-head
Drumstick and Skinny Cow, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Drumstick carries more Brand PowerDrumstick is in more Bay Area grocersDrumstick fields the deeper lineup
Drumstick
Skinny Cow
29
brand power
22
19
products
6
1
categories
2
2
subcategories
3
9
grocers
7
$1.66
price per item
$2.34
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Drumstick▭ Skinny Cow
Distribution · 30% of score38·29
D
S
carried in 9 of 24 Bay Area grocers·carried in 7 of 24 Bay Area grocers
Depth · 25% of score79·39
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Drumstick
no top category Skinny Cow doesn’t also play in.
only Skinny Cow
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Drumstick · 3
only Skinny Cow · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Drumstick · Skinny Cow
